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SXSW review: Kanye West at Fader Fort
At 9:05 p.m. Saturday, Kanye West and his stable of G.O.O.D. Music artists descended upon the Levi’s/Fader Fort stage at 1101 E. Fifth St. for what would become a highlight of SXSW 2009.
If you had ever visited the Graphic Glass Studio on Fifth Street, you wouldn’t recognize it in its incarnation as the Levi’s/Fader Fort. All of the floor-to-ceiling “Sanford and Son”-type items in the warehouse had been removed for its transformation into a Levi’s store, complete with all the ambiance of a store from a high end shopping mall.
Likewise, West’s performance was something of a transformation, too. West was as good as he needed to be (many people had been waiting for him to play based on a rumor since the early afternoon), and it was better than it had to be (he killed for two hours). The show resembled one of those “cavalcade of stars” tours from the late 1950s/early 1960s: West would perform two or three of his hits, then he’d bring up one of his proteges from his G.O.O.D. Music record label imprint and share the stage or feature them outright. Although West (and his ego) are notorious for being his own worst enemy, he really reigned himself in Saturday night; he graciously played the role of a generous headliner and an excited mentor and label boss spotlighting his stable of artists in what was a marketing coup (for all parties involved).
“Amazing” from West’s most recent, most experimental work yet, “808s and Heartbreaks” started off his set with a pitch-perfect stomp, pricking up ears with its modern-yet-tribal groove and maxed-out Auto-Tune vocals.
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VIDEOS:
+ Stage entrance: “Amazing”
+ Kanye + Common and miss Badu
+ Kanye + Common Get ‘em High
+ G.O.O.D. Music Showcase
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